Back to Newsletter    
Supplier of the Month

Herza Chocnology

From humble beginnings in 1950 of a patisserie shop in Ieper (Ypres), Belgium , Pidy(Patisserie Industriel Dehaeck Ypres) has grown to the point of having an enviable worldwide reputation as the global specialist in ambient “ready to fill” pastry shells.

From the 3 factories (in Belgium, France and the USA), still a family firm and currently run by Thierry, the son of the company's founder, renowned baker Andre Dehaeck, Pidy is now represented in 42 countries worldwide.

Having built their reputation on producing top quality puff pastry products, Pidy now produce products in many shapes and sizes, using many different types of sweet and neutral dough including chou, shortcrust, croustade, genoise and Pate a Foncer. This is a new type of dough made with sunflower oil and therefore around 50% less fat than other types of pastry, which enables a beautifully crisp thin pastry to be formed into all sorts of shapes such as the Iris, Corolle, and the brand new Canape and Flower Cuppys.

Pidy Products

Innovation is now the name of the game at Pidy. Complementing the hugely successful range of Quiche, Vol au Vent and Tartelette cases are many recent developments in canape shells such as the award-winning Amusette (spoon shape) and Duobelle (wave), the Mini Canelito and Mini Rolito tube shapes, the Flower and Canape Cuppy, and the liquid-proof Coffee Cup, a small chocolate-lined waffle cup designed to hold an espresso, cappuccino, Liqueur coffee or hot chocolate, but equally at home as a dessert cup. Pidy's website , soon to be updated, is well worth a visit. There you will find not only images of the products, but also technical information and many recipe ideas as well.

Accessories to the various pastry cases now feature in Pidy's ever growing product range. From clips to hold mini cones on the edge of a plate or saucer, through a “painters palette” or perspex stand to hold the mini cones, to the plastic Pipette, designed to add another (liquid) dimension to a canape, or the forthcoming “Artisanale” wooden box for cooking & presenting the 8.5cm Quiche case, you can be sure of innovation here too.

Pidy are about to launch a nationwide advertising and marketing campaign via the specialist industry press, which should boost everybody's sales.

A selection of the Pidy range of products.

New Pidy Products for 2009


HB Ingredients
Cocoa House, 22 Bell Lane,Bellbrook Industrial Estate,
Uckfield East Sussex. TN22 1QL.
Tel:+44(0)845 88 00 799 Fax:+44(0)845 88 00 833